Friday, April 14, 2014

My wife’s car spent a good portion of its winter sheltered on a lift at Durand Chevrolet, so I wasn’t very surprised to see a letter from them arrive the other day. It only took a fraction of a second to figure out they were just trying to get her back in the showroom to sell her a new car. It took just a few seconds longer to realize that it wasn’t just an obvious ploy, but an outright fabrication.

First, note the date it was processed by the post office:

The offending envelope

April 10, 2014. Comparing that to the date the suposed email was sent/printed:

Aggressive sales pitch letter from Durand Chevrolet

April 14, 2014. Unless GM is now selling time machines, this is impossible - the letter was processed four days before that email was written. My favorite detail is the day of the week. April 14 is a Monday this year, not a Friday. I would have assumed they were using a program specifically tailored to crank out these letters, but that detail makes me think someone just tweaked a Word document by hand.

I find the sloppiness more insulting that the obviously deceptive sales pitch. Rob Baker probably won’t be getting any business from us (and not just because we’re not in the market for a car…).